- ISBN13: 9780979762901
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a frac… More >>
Content Rich: Writing Your Way to Wealth on the Web
February 23rd, 2010 at 11:01 am
Unfortunately, there is no “one size fits all” rule here. This process will requires constant reassessment. At some point, most of your online publishing efforts will be converted to free content.
Don’t become disheartened. When done properly and purposefully, this process will generate more revenue.
How?
In the beginning, let’s assume this is not your first book, your efforts are focused on book sales.
You begin with an email campaign and a blog that includes excerpts from your book. You may add some additional editorial comment or a positive book review. If the reader is interested, they will follow the links back to the site for purchasing options.
All the while, your previous books are partially available online. Possibly, the first few pages of each chapter. Or, maybe something similar to the preview option at Amazon.com.
Sometime later, after you’ve published another book, more content from your previous books could be converted to free content on your website. Simultaneously, you should be archiving email campaigns, newsletters, press releases, external reviews and web blogs into an online library.
As each new book is published the cycle continues.
Read more of our review at Mequoda.com
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Rating: 4 / 5
February 23rd, 2010 at 11:38 am
I purchased this book with high hopes that I would be learning something from someone who has been extremely successful in the online copywriting world. Instead of the insight I was hoping for, I got a poorly written book that obviously was published without ever having been reviewed by a copy editor.
I expect better, especially when the book is by someone who writes for a living and has the resources to have a book professionally prepared for publication.
There are pronoun agreement errors and basic 8th grade errors in the use of apostrophes on plurals. Check out your competitor’s websites…
Jon, hire a ghost writer who knows that the apostrophe goes after the s when there is more than one competitor. I would overlook this error as a typo if it only happened once, but that apostrophe error had happened more than a half dozen times by the time I quit reading on page 129.
The book has screen shots of copy that the author has written that are reproduced in such a way as to make the copy too small to read.
One of my favorite sentences is on p.85. “One thing that I routinely see is a non-existant[sic.] About Us page.” How true. Many companies don’t do enough to tell the story of their businesses. It’s a good point if you can overlook the spelling error and the illogical construction of seeing what does not exist.
Call me picky, but I can’t.
Read Robert Bly or John Caples or Roy Williams, but don’t buy this book. I am so disappointed. I wish I could get my money back. I guess I’ll have to dump my used copy on Amazon.
Rating: 1 / 5
February 23rd, 2010 at 11:55 am
Jon Wuebben has written an entertaining book about how to write good, search engine friendly web copy.
It has, as so many American business books, large enticing letters on the cover, telling you how rich you will get if you buy this book: “Writing Your Way to Wealth on the Web”.
Don’t let that scare you. This is not a get-rich-quick book promising you the moon and the stars. It is, rather. a practical guide to web site development that helps you make your sites and blogs more visible online.
It is primarily targeting people who are new to business or have a small business and people who consider becoming online copy writers themselves.
That being said, most of the advice given is also relevant for others who need to communicate online. People working in large companies might also find it helpful, especially if they need to make their communication deparment and IT people see the error of their way.
Full review at http://www.pandia.com
Rating: 5 / 5
February 23rd, 2010 at 12:44 pm
This book is very poorly written! The author actually acknowledges this fact in chapter 3, but tries to rationalize it by claiming that adhering to grammatical rules stifles creativity. This laughable assertion is merely an excuse for his inability to write well. Jon Wuebben may know how to make money (after all, he gets people to buy his book), but Content Rich is not an example of good copy writing and is a waste of time and money.
Rating: 1 / 5
February 23rd, 2010 at 3:03 pm
Technology might change but the basic foundations of marketing stay the same. Simply put, you might have the greatest product in the world but if no one knows about it you aren’t going to make any sales. So the key to any successful business is bringing in potential customers and making them clients.
Here’s where Content Rich comes in. This book looks at ways to bring people to your website then encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within google, yahoo, and other like search engines. The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results.
Once you’ve got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.
Rating: 5 / 5