- ISBN13: 9780132255967
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“What’s the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect… More >>
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
March 10th, 2010 at 1:26 pm
Mike Moran may be an Internet marketing genius (or not, I do not feel qualified to make the evaluation), but he has got to leave the continual punning and attempts at humorous asides to others. They are irritating, and they slow down getting the key lessons from the book.
I do not read marketing books because I am looking for the author to show me a real good time. If I were, Moran would not succeed. He may be winsome as all-get-out when delivering this shtick in corporate seminars, but he should save the stand-up comedy for an audience that appreciates it.
On the plus side, it is useful to get a distillation of marketing wisdom and examples.
Rating: 4 / 5
March 10th, 2010 at 2:00 pm
I’m a big fan of Mike Moran’s easygoing, logical approach to explaining concepts and organizing thoughts. His other book, Search Engine Marketing, Inc. is a straightforward, no nonsense approach to understanding not only the tactics involved with search marketing, but also the logic behind it. I base much of my search marketing approach on the concepts outlined in the book and hence, why I digress a bit on its value.
As for Do It Wrong Quickly, this title is a much more broad, theoretical read about the flexibility that the web gives marketers, while also explaining core concepts, channels and technologies that prove useful for even the novice internet marketer. I gave all of my colleagues this book for the holidays this year and suggest it every chance that I get.
I compare this book to Dale Carnegie’s “How to Win Friends and Influence People”, in that there really isn’t a ton of new information in here for a person familiar with the topic, but the way that Mike organizes and presents the information helps you better make connections and communicate the concepts to others. Well, at least for me it did.
Rating: 5 / 5
March 10th, 2010 at 4:20 pm
Mike Moran’s book `Do It Wrong Quickly’ is not just another book about Internet marketing. The title of the book might lead the reader to think initially this book is about mistakes that can be done in Internet marketing. However, the book describes how companies should not get caught up in having to do it right the first time. Rather than trying to do it right the first time and spending significant amounts of money on planning, Moran suggests doing small and quick experiments because doing something wrong quickly is far better than doing something right slowly.
Compared to other E-marketing books, Moran’s approach to Internet marketing is pioneering and simple at the same time. Instead of creating an annual marketing plan, Moran suggests to do quick experiments. In order to decide whether an experiment was successful or not, the company has to make sure that accurate measurement is set in place. If the metrics show that this approach was wrong, the book clarifies that this is not a disaster, as something new can be tested very quickly the next day. By experimenting on a daily basis, a company can gradually fine-tune its marketing to have the highest possible outcome. This approach might change the entire world of an E-marketer, who is used to plan ahead of time in order to make it right the first time. This implies a flexible and open company culture. If this is not the case, e-marketers might have to overcome obstacles to persuade their leaders to `do things wrong quickly’.
Mike Moran’s book “Do It Wrong Quickly” has drastically changed my view of Internet marketing. As most Internet marketing tools are new and marketers yet inexperienced, the initial solution often ends up being wrong no matter how long the company is analyzing the alternatives. The idea of using quick experiments to test the online marketing tool is a great way to fail your way up to success. Companies still need to do things right offline, but it is much easier to fix a mistake online compared to the old marketing world where companies for example committed to running a failing TV ad for a year.
For a more detailed book review on “Do It Wrong Quickly” please visit my blog: [...].
Rating: 5 / 5
March 10th, 2010 at 5:11 pm
I originally checked this book out of my library and before I finished reading the first chapter I purchased it on line. I read the entire book from cover to cover in one sitting and was blown away by Mike Moran’s insight not only on WHAT social media and the new generation of web marketing are, but how important each is in every aspect of marketing.
Mike accurately talks about utilizing an on-going system of testing, tweaking and refining your online marketing. It is very clear Mike has an in depth knowledge of marketing and the constantly changing world of the internet.
Packed with useful information and wisecracks, his writing style is informative an entertaining. I will be passing this book along to my clients and colleagues.
Rating: 5 / 5
March 10th, 2010 at 5:14 pm
Your company’s new Web site is a thing of beauty. Your creative department labored diligently to design a colorful, eye-catching site with fancy drop-down menus, sophisticated graphics and cool icons. You’re happy and your employees are justifiably proud of their work, but unless it generates business, your site is virtually worthless. Connecting with the consumer is the core of Internet marketing. In this age of multiple media outlets and short attention spans, says author Mike Moran, successful marketing depends on speed and refinement. Gone are the days when businesses could afford protracted strategy sessions and elaborate advertising campaigns. The Internet gives consumers infinite options, so your company must make an impression – right now. Moran covers a mind-boggling amount of territory, from detailed technical advice to general marketing principles. While acknowledging that the new Internet marketing rules can be intimidating, Moran’s message is clear: You may fail, but this new age offers unlimited opportunities to try until you get it right. getAbstract believes you can avoid many Web marketing mistakes by heeding his sage advice.
Rating: 5 / 5