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With traffic soaring on social media sites like Squidoo, it makes good sense to leverage Squidoo, so you can tap into this massive traffic source.

Google absolutely loves Squidoo. I have seen Squidoo lenses rank in the top 10 in Google for many keywords. It’s not hard to imagine that Squidoo lenses rank in the top 10 for thousands or even hundreds of thousands of keywords.

Since lenses are simple to set up and are 100% free, you should Squidoo, and Squidoo often. Lenses take only a few minutes to set up and require zero technical knowledge.

So, what exactly should you do first?

Well, start by creating a comprehensive list of keywords that you want to target. Your long tail keywords (e.g. 3 or more word phrases) will produce the best results, so instead of focusing on general keywords like “golf”, use more specific keywords like “beginners golf tips”.

Your keywords are everything, so take your time and do proper keyword research. This will pay off big time when it comes to generating the traffic you are looking for.

Next, create a lens for each of these keywords. Make sure that you post quality content in the lens otherwise you will sacrifice the quality of the traffic that you can get from the lens.

Do a little research on each of your keywords and then write 500 – 700 words on each keyword topic. Make sure your content is super easy to read and informative. Provide value to the reader.

Then you can mention your product or site within the content of you Squidoo lens. Just don’t overdo it. It is VERY important that readers of your lens get what they came there for.

Squidoo’s motto is “Everyone’s An Expert On Something”, so the point is to apply this for mutual benefit to you and the reader.

You will also want to make sure that you join some Squidoo groups. A Squidoo group is a collection of lenses and people that share interests. So you can get more traffic from people surfing the groups on your subject.

Squidoo groups get a lot of attention from Google and other users on Squidoo. It only takes a few minutes to find some groups that your lens fits into.

Creating an RSS feed for your lenses is also a good idea. The RSS feed will keep fresh content on your lenses and keep you ranking high for longer periods of time. Not only that, but it will boost exposure to your lens. There is a handy tool on Squidoo to help you do this when you set up your lens.

I also suggest that you make good use of the real estate in your bio box. It is there, so put it to use. That is an easy and perfectly legitimate place to tell others about youself, your website, or anything else you want people to know.

Go ahead and create your first lense to get a feel for Squidoo. Then dig in deep by adding more lenses and watch the free traffic roll in!

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